Is the iPhone really losing out to Android?
This week’s media monitoring roundup looks at how the iPhone is losing out to Android mobile phones, how cybercriminals are targeting smartphones and social networks, and finally how a data breach by US marketing firm Epsilon affected M&S customers in the UK.
Media monitoring: 4th April – 10th April 2011:
iPhone losing out to Android mobile phones
If you thought the iPhone was the top smartphone in the UK you’d be wrong. That crown goes to the Android, which is operated by Google. If you’re unsure of what a smart phone is, these are mobile phones that offer advanced functions which may normally only be found on a PC such as email and the internet.
Recent research by YouGov revealed the following market share of mobile phone operating systems:
• Android = 28%
• Apple = 26%
• Blackberry = 14%
• Symbian = 6%
• Windows 7 = 5%
To find out more information about this survey view the article here: http://www.expertreviews.co.uk/mobile-phones/1283935/android-now-more-popular-than-iphone-in-uk
What phone do you use? Take our poll and we’ll conduct our own survey on the most popular smartphone!
Find out more about gadget news here: http://blog.cpp.co.uk/index.php/articles/category/gadget
Criminals targeting mobile devices and social networks
The latest report on cybercrime has been released by Symantic. It explains how smartphones and social networks are highly likely to be the next big target for cybercriminals.
The BBC reports: “Users of Facebook, Twitter and Google's mobile operating system, Android, are said to be particularly vulnerable… However, the number of attacks remains small compared to other online crimes such as e-mail phishing.”
We revealed figures from the UK Government in February showing just how much cybercrime costs the UK, view our media monitoring post Mobile and gadget articles dominate the news and Cybercrime costs are revealed
To find out more about how you can be protected view our blog post, Are you sharing more personal information than you realise?
For more information about the report from Symantic visit: http://www.bbc.co.uk/news/technology-12967254
M&S customers caught up in e-mail hack
Marketing firm Epsilon who Marks and Spencer use to send emails to their customers was hit by a security breach last week. The data breach which happened on 30th March 2011, affected 2% of Epsilon clients.
An email sent by M&S to some of its customers reads, "We have been informed by Epsilon, a company we use to send e-mails to our customers, that some M&S customer e-mail addresses have been accessed without authorisation."
M&S stated in their email that customers may receive an increase in spam mail or Phishing as a result of the data breach at Epsilon, and pointed out that personal information was safe and had not been accessed or deemed at risk.
Are you an M&S customer and have notice an increase in spam emails? Get in touch! We’d like to know whether you have been affected.
For more information on the data breach at Epsilon visit: http://www.bbc.co.uk/news/technology-12983177
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